Nikon Coolpix S550 10MP Digital Camera with 5x Optical Zoom (Plum)

Smart, fast, and blessed with long reach. Packing stylish elegance, high performance and advanced functions into the smallest body among competing compact digital cameras, the 10-megapixel Coolpix S550 fits comfortably in the hand and offers simplified operation.

Coolpix S550 Highlights

10.0 megapixels of pure imaging power That’s plenty of sharp resolution to capture the finest details, crop creatively and produce beautiful enlargements. Optimizing performance and color reproduction is an advanced new image-processing engine.

5x Zoom-Nikkor lens Exceptional image quality with greater creative freedom distinguishes the 5x Zoom-Nikkor lens (35mm format equivalent) for the Coolpix S550. Employing four aspherical elements and delivering telescopic reach of up to 180mm, its quality Nikkor optics also allow macro shooting from as close as 10 cm from your subject.

VR image stabilization Compensating for the effects of camera shake to realize sharper results, electronic VR image stabilization frees you to enjoy capturing special moments without worrying about slight hand movements, particularly in lower light conditions.

Smile mode and Blink warning Smile mode and blink warning both help in faithfully recording precious smiles in the brief instants they appear. Smile mode automatically releases the shutter when the selected subject smiles, helping to ensure smiles on the faces of loved ones. The Smile indicator, activated via Portrait mode, displays a gauge that changes when a smile is detected. Blink warning alerts you when it suspects that a subject has blinked, and allows you to immediately retake the shot.

Coolpix Premium Features

Coolpix in-camera technologies give you the edge when it comes to taking beautiful pictures more easily and with greater enjoyment. Included are innovative functions that increase shooting opportunities in a broader range of situations, help to optimize images, and add a new dimension of fun to sharing those results.

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Nikon Coolpix S550 10MP Digital Camera with 5x Optical Zoom (Cool Blue)

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